Bakkerij Both

Since 1968 Bakkerij Both is a well known bakery in the Amsterdam area.

For their new shop in Abcoude the client wanted to create an experience bakery where the visitor could engage in all the aspects of baking and its ingredients so the shop and and production area were combined in one open space.

The store design, identity and packaging were developed to create a contemporary, sophisticated and premium look and feel that would separate the bakery from its competition.

A dark blue was chosen for the brand identity for its premium feel and as complementary colour it makes the colour of the bread stand out. Hand molded tiles, a soft grey and beech wood create a bold yet warm interior.

This project was created in collaboration with Thijs de Ruiter and Klas Bennergard.



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